Privacy Policy

1. Introduction

Butterfly RX, Inc. ("Butterfly RX," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal and health information when you use our platform and services. Please read this policy carefully. By using our Services, you consent to the practices described herein.

2. Information We Collect

We collect several types of information to provide and improve our Services:

• Account information: name, email address, date of birth, and password.
• Health information: symptoms, medical history, current medications, lab results, and treatment preferences provided through our health assessment and patient portal.
• Contact information: phone number, mailing address, and emergency contact details.
• Payment information: billing address and payment method details (processed securely by our payment processor; we do not store full card numbers).
• Usage data: pages visited, features used, device type, browser, and IP address.
• Communications: messages exchanged with our care team through the platform.

3. How We Use Your Information

We use your information to:

• Provide, operate, and improve our telehealth services.
• Connect you with licensed healthcare providers for consultations and treatment.
• Process payments and manage your account.
• Send appointment reminders, treatment updates, and service communications.
• Comply with applicable healthcare laws and regulations, including HIPAA.
• Detect and prevent fraud, abuse, and security incidents.

4. HIPAA and Health Information

Butterfly RX acts as a Business Associate under the Health Insurance Portability and Accountability Act (HIPAA). Your Protected Health Information (PHI) is handled in accordance with our HIPAA-compliant practices. We maintain administrative, physical, and technical safeguards to protect your health information. We will not sell your PHI to third parties or use it for marketing purposes without your explicit consent.

5. Information Sharing

We may share your information with:

• Healthcare providers: licensed physicians and pharmacists involved in your care.
• Laboratory partners: for processing at-home lab tests you order.
• Service providers: payment processors, cloud hosting, and analytics vendors who are contractually bound to protect your data.
• Legal authorities: when required by law, court order, or to protect the safety of our users or the public.

We do not sell your personal information to third parties.

6. Cookies and Tracking

We use cookies and similar technologies to maintain your session, remember your preferences, and analyze platform usage. You may disable cookies in your browser settings, but some features of our Services may not function properly without them. We use affiliate tracking cookies (valid for 30 days) to attribute referrals to our affiliate partners.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide Services, comply with legal obligations, resolve disputes, and enforce our agreements. Health records are retained in accordance with applicable state and federal healthcare record retention requirements.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your account and personal data (subject to legal retention requirements).
• Opt out of marketing communications at any time.
• Request a copy of your health records.

To exercise these rights, contact us at [email protected].

9. Security

We implement industry-standard security measures including encryption in transit (TLS), encrypted storage for sensitive health data, access controls, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes by email or by posting a prominent notice on our platform. Your continued use of the Services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

For privacy-related questions or to exercise your rights, contact our Privacy Officer at [email protected] or write to us at Butterfly RX, Inc., Privacy Officer, [Address], United States.